MarkHack 5.0 delivered a defining moment for Africa’s marketing, media, and technology ecosystem, convening an elite cross-section of industry leaders, innovators, and policymakers at the Oriental Hotel, Victoria Island, Lagos, on Friday, June 5, 2026.
Organised by GDM Group in partnership with Eko Innovation Centre and Brand Communicator, this year’s edition, anchored on the theme “The Culture Algorithm: AI × Human Experience”, moved beyond conversation to establish a new strategic lens for how brands must operate in an AI-shaped world.
From the outset, the conference signaled both depth and intent. In his opening remarks, Joshua Ajayi, Founder of Brand Communicator, set a decisive tone for the day, positioning MarkHack as a platform not just for dialogue, but for industry direction-setting. This was reinforced by a goodwill address from Dr. Bolajoko Bayo-Ajayi, President and Chairman of Council, NIMN, who underscored the urgency of marketing leadership evolving in response to technological disruption.
