MarkHack 5.0, Nigeria’s premier marketing, media, and technology conference, will host
the official unveiling of Ad-Agency GPT—Africa’s first generative AI platform purpose-
built for marketing and advertising agencies.
The platform will be introduced by Tomi Davies, Collaborator-in-Chief at TVC Labs and
founding President of ABAN, alongside Dr. Victor ‘Gbenga Afolabi, Group CEO of GDM
Group, on Friday, June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos.
At its core, the platform embeds deep contextual intelligence. By encoding African
consumer behavior, regional language nuances, FMCG activation models, and cultural
dynamics, Ad-Agency GPT produces outputs that are inherently market-
ready—addressing a critical limitation of generic AI tools that often lack local relevance.
It also enables teams to retain and build on institutional knowledge, ensuring continuity,
learning, and progressive refinement across campaigns.
This year’s conference, themed “The Culture Algorithm: AI × Human Experience,” will
convene leading voices across marketing, technology, policy, and the creative
industries to explore how AI is reshaping culture, identity, and decision-making. Within
this context, the unveiling of Ad-Agency GPT signals a pivotal shift—from AI as a tool,
to AI as foundational infrastructure for marketing execution in Africa.
Attendees will experience live demonstrations of the platform, including campaign
ideation, multi-format content generation, and culturally adaptive strategy development.
These sessions are designed to provide practical insight into how agencies can
accelerate workflows, elevate creative output, and deliver campaigns that resonate
across diverse African markets.
Ad-Agency GPT will launch with an open-access model, enabling immediate adoption
across the ecosystem. A Pro tier—featuring advanced capabilities such as enhanced
output capacity, collaborative workspaces, and access to GDM Group’s proprietary
campaign playbooks—will be introduced as the platform scales. This phased approach
positions the platform not merely as a productivity tool, but as a long-term operating
system for agency growth and competitiveness.
The unveiling of Ad-Agency GPT at MarkHack 5.0 reinforces the conference’s role as a
catalyst for industry transformation. It underscores GDM Group’s leadership in
advancing AI-driven marketing innovation across the continent.
