As artificial intelligence rapidly reshapes how people create, communicate, and consume media, one critical question is emerging: how do we ensure technology evolves without eroding human culture, creativity, and lived experience? This question will take center stage at MarkHack 5.0, Nigeria’s leading marketing, media, and innovation conference, scheduled for Thursday, 5 June 2026, at the Oriental Hotel, Victoria Island, Lagos.
Themed “The Culture Algorithm: AI × Human Experience,” MarkHack 5.0 will convene industry leaders, creatives, technologists, startups, policymakers, and cultural innovators to examine how algorithms are increasingly shaping identity, behavior, media, and everyday life and what it means for brands, creators, and consumers in Nigeria and across Africa.
Organised by GDM Group in partnership with Eko Innovation Centre and Brand Communicator, MarkHack 5.0 reflects a deliberate shift from tool-centric AI conversations to a culture-first approach. At a time when AI adoption is accelerating across marketing, media, and the creative economy, the conference positions itself as a forum for deeper reflection on meaning, ethics, creativity, and human agency in an algorithm-driven world.
