As part of the landmark MarkHack 5.0 Conference, the 2nd edition of The Nigeria MarTech Award, held on Friday, 5th June 2026, at the Oriental Hotel, Victoria Island, Lagos, took center stage; a prestigious event dedicated to recognizing innovators, startups, and organizations revolutionizing Nigeria’s marketing landscape through technology. The initiative celebrates excellence in marketing technology and fosters a thriving ecosystem where creativity, data-driven insights, and AI-powered innovation drive growth and engagement across Nigeria and Africa.
The awards evening, held at the Oriental Hotels, Victoria Island, Lagos, was organized by GDM Group, Nigeria’s leading marketing and media technology company, Eko Innovation Centre, a renowned startup accelerator, and in collaboration with Brand Communicator, the foremost voice in the marketing and communications industry. The program opened with the National Anthem and the introduction of distinguished guests by the compere, followed by a welcome address from Joshua Ajayi, Founder of Brand Communicator and CEO of Awesome Communications, who emphasized the importance of innovation, entrepreneurship, and AI in shaping the future of marketing and media in Africa. This was complemented by a goodwill message from Tubosun Alake, Honourable Commissioner, Ministry of Innovation, Science and Technology, Lagos State, reinforcing government support for the advancement of marketing technology and innovation.
A keynote session by Dr. Victor ‘Gbenga Afolabi, Founder of Eko Innovation Centre, titled “Why MarkHack? The Journey So Far,” provided reflections on the evolution of marketing innovation and the role of startups and technology in shaping the African marketing ecosystem.
