Nigeria’s premier marketing and technology platform returns for its fifth edition with a multi-phase programme running from February through June 2026, culminating in a conference finale under the theme “The Culture Algorithm: AI x Human Experience.”
MarkHack 5.0 will open its doors to registrants from February 1, stretching across four months of structured engagement, pitching, mentorship, and a capstone conference to address what has become the defining tension in African marketing: how artificial intelligence can serve the continent’s cultural complexity rather than flatten it.
The platform was born in April 2022, when GDM Group, Nigeria’s leading marketing technology and data management company, and Eko Innovation Centre, a trailblazing startup accelerator, launched Nigeria’s first media and marketing hackathon MarkHack at D’Podium International Event Centre in Ikeja. Four editions later, I must say MarkHack has grown from a single-day hackathon into an extended programme that blends competition, mentorship, and industry conference, a format that mirrors the maturation of Nigeria’s martech ecosystem itself.
